MEIEA provides research grants to eligible educators in order to encourage scholarly research that advances theory, scholarship, and practice in the music and entertainment industries. MEIEA’s specific objectives are to provide academic encouragement and financial incentives for members to pursue research and publication that will advance the understanding of music and entertanment industry education and the music and entertainment industry.
With the stated goal of fostering scholarly research in the music and entertainment industries, MEIEA has awarded over $25,000 in research grants to date. Below are award recipients and a description of their research.
Dr. Dave Kopplin, Cal Poly Pomona
Current Practices in Music Industry Education
Overview of current trends and best practices in Music Industry education. The research is in three parts: 1) preliminary site visits, interviews, and survey design; 2) survey administration and data collection; and 3) focus groups, interviews, and site visits (site visits include interviews with administrators, faculty, students, and alumni in both public and private schools with Music Industry programs in Los Angeles, Boston, Nashville, and Miami). The goal of the research is to determine what current education practices are working best in the new music industry, and how public and private institutions compare in delivering quality education.
Dr. Stan Renard, Colby College
Music Brand Marketing Strategies: A Review and Analysis of Current Practices.
Music brand marketing strategies have been at the center of change and many innovations in recent years. This research paper will account for brand marketing strategies currently in use by music companies and artists. In addition, the author will provide an in-depth brand analysis addressing the relevance of brands in the music industry and how brands have been affected by new advances in technology and current consumer behavior patterns.
Clyde Philip Rolston, Ph.D., Sarita Stewart, Ph.D., Belmont University
The Effect of Ticket Prices on How Much Concert Goers are Willing to Pay for Merch.
This study will survey nationally concert goers and examine how the cost of admission to the concert impacts their pricing expectations and willingness to pay for concert merchandise.
Janee Burkhalter, Ph.D., David Allan, Ph.D., Natalie Wood, Ph.D
Shoppable Music Videos: Smash Hit or Big Miss for the Artist, the Music and Brands?
Product placement in music videos can provide an additional revenue stream for artists. A shoppable music video is interactive and allows viewers to purchase some or all of the products contained in the video. This research explores the potential of shoppable music videos to promote products online. Critical determinants of consumers’ desire and intention to use this new technology are examined., as well as its impact on perceptions of the artist and his/her music. We expect that consumers’ perceptions of the artists and receptiveness to the practice will influence responses to the video. Recommendations and implications for marketers and artists are offered.
David Schreiber, Ph.D., Belmont University
The Influential Role of Strategic Sexual Performance within the Music Industry Organization.
Looking at the strategic sexual performances in music industry firms will not only attempt to refine existing literature as it relates to processes relevant to strategic sexual performances, but it will also extend existing knowledge within the broader field of the creative and cultural industries like the music industry. I hope to shed more light on how agents that work in firms within the music industry use their sexuality as an ingratiating technique to influence the decision-making process and/or their own power and influence with others in the organization. This information will extend the literature within strategic sexual performances and understanding of the phenomenon and how it’s used in the music industry. The resulting contribution, a rich and illuminated description of the practice, will also aid in further inquiry that may produce results for further inductive or deductive research.
Cheryl L. Slay, Belmont University
The Motown Legacy: Models of Diversity and Enterprise
What originated as a vision in the mind of a former Detroit autoworker became the recording company that would brand a city and define a sound known as Motown. As digital technology ushers in a new era for creating music, a pertinent but unanswered research question persists: how to create a sustainable business model in an era ripe with the proliferation of independent labels and ventures. Forty years after Motown spawned its first hits, this study proposes that Motown, perhaps the most successful indie label in history, offers insights for fashioning indie business models in the Internet era and beyond.
Peter Spang Goodrich, Providence College; Stanislas Renard, Providence College; Gregory Faulk, Belmont University
Income Projections and the Evolution of Economic Valuation Models in the Music Industry
The proposed research intends to understand and explore how artists, publishers and labels are coping with multiple revenue streams in the new digital era. And considering the displacement of each agent within the financial streams chain, are all these revenue streams still relevant and are monies being collected differently as a consequence? Also, the authors wish to investigate how the economic valuation tools traditionally used for income projections have evolved since the displacement of each agent within the financial streams chain and to assess which ones are still relevant and applicable in the music industry.
Douglas Bielmeier, Art Institute of Washington
What I Really Learned at Recording School: The Skills New Hires in the Audio Industry Have and Where They Were Learned
There are myriad choices for the aspiring recording engineer when planning a career in the audio industry. The audio industry is a complex system that requires a highly skilled recording engineer to meet the heavy demands of the larger entertainment industry. However, Audio Education Technology (AET) programs in the United States often are disconnected from the industry they serve, and thus the validity of the programs and approaches come into question. This research asks (a) what do new hires in the Audio Industry report as their skill set learned from either formal AET program or on the job, (b) what skills do employers in the audio industry report their new hires have, (c) and what is the level of congruence or gap between the perceived skills of the new hires and the observed skills by the employers. The research utilizes a non-experimental method by creating a mixed methods survey for both the new hires and their employers to indicate the difference or similarity in perceived skills and observed skills. This could lead to a better understanding of the larger disconnect between the Audio Industry and AET Programs.
Don Cusic, Belmont University
“Lift Every Voice: James Weldon Johnson as Songwriter”
This research project will culminate in a biography of James Weldon Johnson as a songwriter and commentator on the arts during the early music industry as well as digital recordings of Johnson’s songs, documenting his career as a songwriter through recordings. The biography will probably take the form of a book included in a boxed set of recordings of Johnson’s songs.
Serona Elton, University of Miami
“Comparative Analysis of Mechanical Licensing Processes Around the World”
The aim of this research is to show, side-by-side, the different mechanical licensing processes, as well as the associated administrative costs, employed in the major territories around the world today. The significance of this research will be the conclusion as to which licensing process model is the most efficient and least costly. The expected outcome is that the research will spark renewed efforts in the industry with respect to mechanical licensing process reform, and could become the foundation upon which a new set of processes are built.2010 Awards
Rush Hicks, Jennifer Wilgus, David Maddox, Belmont University
“Successful Recording Artists and Major Record Labels: Are the Two Closely Connected or Can an Independent Recording Artist Have an Equally Successful Career?”
The recording industry has suffered tremendously during the past five years in terms of reduced CD sales and digital piracy resulting in job layoffs and reduction of artist rosters. Because it is still expensive to "break" an artist in any mainstream genre, do record labels avoid signing too many artists and does that translate to less artists who are marketed to the consumer? Does it still make sense to actively pursue a major label recording contract or is the new artist better off by pursuing an independent record deal and/or marketing themselves directly to the consumer? What's the percentage of recording artists who are offered a major record label compared to those pursuing a recording contract in light of today's music business climate? Do we really know how many artists are no longer pursuing a recording contract, and instead focusing on alternative ways to establish or maintain their careers?
Marcia Lewis, Valparaiso University
"Transformation of Pedagogical Content and Methodology in Media Instruction as reflected by the Changing Business Climate in the Twenty-first Century"
The media industry in the twenty-first century continues to undergo a profound transformation because of multiplying distribution channels, declining entry barriers for content producers, continuous technological advancements, and mounting competitive pressures. Because the entertainment industry has been transformed by the internet, educational institutions must shift their focus to adequately prepare students to be successful in an industry that is rejecting old business models, eliminating career options, and struggling to find new directions. This study will survey educators to determine how curricular content and pedagogical methodology is meeting the challenge of the changing business environment in the music and entertainment industry.
Collaborative Educator and Industry Practitioner Grant Award
Storm Gloor, University of Colorado - Denver
Geoff Mayfield, Billboard Magazine
"Just How Long Is Your 'Fifteen Minutes'? The Length Of Artist Careers Before the Long Tail and After"
One criticism of the recording industry is that there is more "churn" and less development of artists, reducing the length of artists' careers. Our aim is to examine such thought based on the historical and present-day lengths of "chart careers." Our expected outcomes include identification of trends in such durations, as well as a comparison of artists and/or periods of both shorter and longer careers to identify commonalities. Such an analysis would be significant in that not only could results of the study address industry theories, but would also provide aspiring artists with real data relevant to their career planning.
David Tough, Belmont University
"Developing a Model Audio Engineering Technology Curriculum: A Delphi Study"
The purpose of this study is to survey 25 industry leaders--professional engineers, sound equipment designers, video game composers, producers, etc.—and to identify what these individuals view as essential components necessary for undergraduate programs to be successful in training students in the field of audio engineering. Rankings will be developed into a future-oriented curriculum complete with essential comptencies, courses, and technology that can be used by any school trying to start or revise its own audio program. This curriculum will specifically focus on smaller schools (200 majors or less) that are trying to develop their programs from the ground up. This study could also be viewed as the first step towards developing an independent accrediting body for audio engineering programs.
Clyde Rolston, Belmont University.
"Music Business Employment Attributes: A Comparison of Employer, Student and Professor Expectations”
Dr. Rolston will conduct a survey tool with co-investigators, Theo Papdopoulos, Associate Dean of Victoria University and Richard Strasser, Assistant Professor at Northeastern University. Their project will examine the valuation of general skills over technical abilities, curriculum outcomes against employer requirements, and strategies that close the gap between students’ perception and employers’ expectations.
Storm Gloor, University of Denver in Colorado
"Determinant Attributes in the Buy or Burn Decision: An Exploratory Study”
Assistant Professor Gloor will direct, with co-investigator Clyde Rolston, Associate Professor at Belmont University in Nashville, Tennessee, the project entitled "Determinant Attributes in the Buy or Burn Decision: An Exploratory Study” in an effort to identify what influences consumers to pay for recordings rather than download them, illegally or legally.
John Kellogg (Berklee College of Music)
July 17, 2006. MEIEA is pleased to announce the first winner of the newly-instituted MEIEA Research Grant program. John Kellogg, Assistant Chair of the Music Business/Management Department at the Berklee College of Music, was awarded a $1,500 research grant for his proposal "Freeing the Music: An Examination of Proposed Methods of Streamlining the Process of Licensing of Music for Sale on the Internet."
A summary of the proposal, in Professor Kellogg's own words:
"U.S. Copyright law makes it difficult for Internet Download Services (IDS) to license virtually all of the songs recorded for digital sale. The true potential of the vastly growing digital sale market is thwarted by the difficulty IDS encounter when trying to license songs for digital sale, causing the music to be imprisoned in label vaults. Problems occur when the services attempt to license mechanical and performance rights, requiring separate licenses and payments to two different licensing agents. I propose to write a journal article examining the proposals to remedy this problem and fairly compensate publishers and songwriters." Professor Kellogg will share the fruits of his research with MEIEA by presenting his findings in the MEIEA Journal and at the next MEIEA conference in California in 2007.