Music and Entertainment Industry Educators Association

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"Bringing Together Educators and Leaders of the Music and Entertainment Industries"

I. MEIEA Strategic & Action Plan Review


Purpose: To review and assess the progress of the “Strategic” and “Branding Action” plans adopted in 2005 & 2006.(1)  


Goal:  To determine if actions or plans have been successful or have potential to be successful if continued.

Outcome:  Develop a comprehensive proposal comprising recommendations for actions that will cause the association to progress toward building a sustainable and financially healthy organization.

Observations & Comments:

The review workgroup noted the following key ad hoc observations regarding the Association.  Following the commencement of the 2006 Branding Action campaign:

(a) Active and Institutional membership has increased considerably,(2)
(b) Student membership levels have remained consistent with a slight increase in paid membership,(3)  and
(c) There has been increased interest from outside organizations and businesses seeking affiliation with MEIEA and MEISA.(4)


Lacking evidence to the contrary, the workgroup determined the Strategic and Branding Action plans implemented in 2005 & 2006--which included trade marking a simple and distinctive logo, basic display advertising in Billboard, Variety, and MENC publications, membership plaques for active and institutional members, ID cards for students, and a revised easily accessible web-presence--to be reasonably successful  in meeting the goals and outcomes as defined in the “Strategic” and “Branding Action” plans.

Therefore; it is the general recommendation of the workgroup that the Strategic and Branding Action plans’ activities be continued in the same direction and spirit, modified where appropriate, and expanded where there may be benefits intended to further meet the needs and interests of the active, institutional, and student memberships.

II. MEIEA 2010 Strategic Plan


Statement of MEIEA Purpose:  “To bring music educators together with leaders of the music and entertainment industry with the purpose of facilitating an exchange of information between educators and professionals in order to prepare students for careers in the music and entertainment industries.”

Overarching Statement:  The purpose of this plan is to define the current and recommend future initiatives that support the objectives of MEIEA and will cause the association to progress toward becoming a sustainable and financially strong organization.

Strategic Plan Action Items

Initiative 1: Raise the Visibility, Status, and Awareness of the MEIEA Journal

Commence a hard copy promotional campaign directed toward libraries, professionals, related organizations, and educators.


Initiative 2: Build an Infrastructure to Capture MEIEA Conference Content for Distribution

Allocate the appropriate resources, equipment, and personnel to assure high quality capture, archiving, and editing of MEIEA sponsored events.  This initiative will ensure a consistent production standard at each event thus providing critical content for MEIEA website and hard copy distribution.


Initiative 3: Utilize MEIEA Currently Owned Conference Video and Audio Content for Web Distribution[6]

Web publication of existing conference content will add significant value to our organization and its membership.  Phase one will leverage existing assets from previous MEIEA conferences by (1) creating brief online “vodcasts” and searchable “podcasts” of keynotes and selected panels*  and (2) posting of the paper sessions captured in Mediasite**  format at the 2009 conference.  Vodcasts, podcasts, and live “paper” sessions will serve as promotion and advertising for MEIEA as well as informative content for the educators, students, professionals, and the general public.  This initiative seeks to create greater interest and a higher hit count for MEIEA and MEISA websites and seek to satisfy the memberships’ request for access to relevant and timely information about the music and entertainment industries, and thus, should generate a higher profile for the organization while adding greater perceived value to membership and affiliation (sponsorship value).


Initiative 4: Renovate the Conference Production Structure to be More Effective and Profitable

The annual MEIEA/MEISA national conference will become a wholly MEIEA-produced event whereby the Executive Board of MEIEA, with support from the administrative office and the MEISA e-board, will take responsibility for the design, production, and execution of the event.  The event will retain its dual student and educator focus.  However, it will be “free standing” conference-center based and will rotate through the music and entertainment centers of the US.  Responsibilities for the design, production, promotion, and execution are suggested in Table 1.

Table 1.  Conference Production Suggested Assignments

President
Location, theme, and focus of the conference.
Secure sponsorships for financial and in-kind support.
Invite and book keynote speaker(s).
Oversee the overall schedule of the conference.
Vice President
Oversee and contract the facility and production support logistics.
Oversee session, workshop, and activity topics and logistics.
Assist the president where necessary.
Secretary
Oversee promotion of the conference.
Assist VP with facility and support logistics and the development of session, workshop, and activity topics.
Treasurer
Oversee and execute contracts and financial obligations.
Monitor the cost and financial obligations.
Assist with onsite registration logistics.
Director of Membership
Oversee and execute onsite registration logistics.
Assist VP with development of session, workshop, and activity topics.
Director of Student Relations
Oversee MEISA oriented workshops, sessions, and activities.
Assist VP with development of session, workshop, and activity topics.
Assist with onsite registration logistics.
Journal Editor
Oversee paper and academic sessions.
Ezine Editor
Assist the Journal Editor with paper and academic sessions.
Webmaster
Assist with online promotion of the conference.
Assist with online and on-site registration logistics.
Administrative Assistant
Assist where necessary.
Board Member
Develop, oversee, and execute a panel session.
Assist where necessary.
Board Member
Develop, oversee, and execute a panel session.
Assist where necessary.
Board Member
Develop, oversee, and execute a round-table session.
Assist where necessary.
Board Member
Develop, oversee, and execute a round-table session.
Assist where necessary.
Board Member
Develop, oversee, and execute a workshop.
Assist where necessary.
Board Member
Develop, oversee, and execute a workshop.
Assist where necessary.
Board Member
Develop, oversee, and execute a panel/round-table session or workshop.  Assist where necessary.
Board Member
Develop, oversee, and execute a panel/round-table session or workshop.  Assist where necessary.


Initiative 5: Initiate a Yearly Educators’ Event

There is an ad hoc call for more educator-oriented activities--specifically for a repeat of the 2006 educator-only Music Industry Education Summit [12] .  Therefore, the Strategic Planning Workgroup proposes that MEIEA initiate a yearly or bi-yearly event by and for educators focused toward helping music industry educators advance their knowledge base and develop tools and skills to improve classroom pedagogy.  This event will be institution host based, rotating among invited member institutions, and will comprise a one and one-half day schedule of educator- and education-oriented activities.


Initiative 6: Modify Current Action Plans to further meet the needs and interests of the active, institutional, and student memberships.

It is the recommendation of the Strategic Planning Workgroup that the current actions and activities of the 2006 Strategic and Branding Action plans’ be modified and expanded where there may be increased benefits intended to further meet the needs and interests of the active, institutional, and student memberships.  The following table (Table 2) maps the original and modified Strategic Plan goals, outcomes, and current activities with the Strategic Planning Workgroup’s recommendations for modifications of, or additions to, specific proposed actions or activities.

Table 2. MEIEA endeavors to:

Provide resources for the exchange of information and knowledge about all aspects of the music and entertainment industries.**
ACTION
CURRENT
PROPOSED
A nationwide distribution network
Publication of an annual Journal in electronic and hard copy forms.  Secured and maintain distribution to libraries via EPSCO
Establish links to downloads of conference sessions and summit papers and presentations.

Raise the visibility and status of the journal by means of a hard copy promotional campaign to libraries, professional organizations, and educators.
Fostering relationships with industries
Marketing of the organization through display advertising.
Develop a diverse and active Advisory Board
Assisting institutions with the development of music and entertainment industries programs and curricula
MEIEA supported research is currently being done on existing institutional curricula.
Publish & post curricular research on website for dissemination.
Support international faculty study and cultural exchange
No specific action in place
Provide grants that support international study; develop and provide listing of opportunities and resources
Foster scholarly research on the music and entertainment industries as well as on music and entertainment industries education.
ACTION
CURRENT
PROPOSED
(Foster)
Awarding faculty research grants
Continue awarding research grants
Facilitate interaction between the music and entertainment industries and music entertainment industries educators and affiliated educational institutions, both national and international
Industry professionals as panelists and speakers at conference.
Develop an educator-oriented yearly “summit.”

Solicit assistance from, and foster relationships with, Advisory Board.
Develop content that exposes educators, students, and professionals to the career opportunities in the music and entertainment industry
No specific action in place Develop online career opportunity resources; incorporate workshops and sessions at the conference.

Develop video and text content for web publication
Maintain and expand relationships with MEIEA member schools.
No specific action in place Develop a direct outreach initiative to current and prospective institutions and their faculty.

Target members schools for education summit activities.
Financial
ACTION
CURRENT
PROPOSED
Establish a business plan with short- and long-term goals to support the objectives of MEIEA.
No specific action in place Establish a protocol for, and pattern of, business plan evaluation.

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The Mike Curb College of Entertainment & Music Business


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