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Journal of the
Music & Entertainment Industry Educators Association
Volume 10, Number 1 (2010)

Can The Madness Be Monetized? An Exploratory Survey of Music Piracy and Acquisition Behavior

Storm Gloor, University of Colorado Denver
Clyde Philip Rolston, Belmont University

This research was funded in part by a research grant from the Music & Entertainment Industry Educators Association.

Introduction

    Of all the fallout from the shift to digital music, piracy—the acquisition or sharing of copyrighted material through unauthorized means—is
easily the most challenging dilemma. Advancing technology has allowed music content to be delivered digitally and more directly to the consumer. But certain tools and services can be used to easily acquire and share that content at no cost. So while the distribution channel has become more efficient (virtual elimination of carrying and transportation costs, faster delivery, and the ability to carry almost limitless selection, among other things), the ability of rights holders to monetize recorded music content at pre-digital-age levels has been signifi cantly reduced.

Click here to download pdf of the full article (27 pgs, 1.10 mb).