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Journal of the
Music & Entertainment Industry Educators Association
Volume 10, Number 1 (2010)

Is The Long Tail Really Wagging?

Stephen Marcone
William Paterson University

Introduction

    In 2004, Chris Anderson, editor of Wired magazine, published an article entitled “The Long Tail,” and later (2006) a book in which he theorized that in a market of virtual shelf space (the digital world), slower moving product such as deep catalog titles, less popular genres, and indie releases can collectively equal or outsell the best-selling titles. This popular theory has drawn much controversy as many have questioned its validity.

Click here to download pdf of the full article (7 pgs, 721 kb).