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Journal of the
Music & Entertainment Industry Educators Association
Volume 10, Number 1 (2010)
Is The Long Tail Really Wagging?
William Paterson University
In 2004, Chris Anderson, editor of Wired magazine,
published an article entitled “The Long Tail,” and later (2006) a book
in which he
theorized that in a market of virtual shelf space (the digital world),
slower moving product such as deep catalog titles, less popular genres,
indie releases can collectively equal or outsell the best-selling
titles. This popular theory has drawn much controversy as many have
questioned its validity.