In the late 1960s
a line printed in the catalog for
an exhibition by art icon Andy Warhol read, “In the future everyone
will be world-famous for 15 minutes.”1 The line, in particular the time
frame, has been used often in reference to pop culture and the
entertainment industry, particularly toward celebrities whose notoriety
has been seemingly gained quickly, but is ultimately fleeting.
For better or worse, the term could be applied to
some recording artists and performers in the music industry,
particularly in an age of social media, reality television, and viral
distribution of attention-grabbing content. It would almost seem that
it is increasingly possible for artists to become stars literally
overnight. By May of 2010 the low-budget music video by a previously
unknown fourteen-year old named Rebecca Black had already been viewed
over 127 million times, an astounding number that gained her instant
celebrity status despite the debatable quality of her performance.
Pundits would likely argue that despite this initial success, however
acquired, Ms. Black’s ability to maintain the long-term attention of
millions, or even thousands, of consumers might be questionable. Her
“fifteen minutes” may be short-lived.