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Journal of the
Music & Entertainment Industry Educators Association
Volume 11, Number 1 (2011)

Slipknot…or Not: Applying Stakeholder Management Theory to Entertainment Venue Booking Decisions

Philip C. Rothschild
Missouri State University

Consider the following situation:

    A fairly new venue in a small community hosts an event to increase revenues and increase awareness of the facility in the surrounding areas. The venue is a baseball stadium that hosts a professional Texas League baseball team and occasional small-scale local events. The entertainment company responsible for booking the facility booked and promoted Slipknot as part of the Ozzfest Tour. The event posed numerous problems for the venue. Parking, traffic congestion, and inadequate security were among the major obstacles. The venue managers received numerous complaints from the surrounding residential community about the obscene language used during the concert. During the event, residents contacted law enforcement, and following the event, local politicians received numerous phone calls. Regional newspaper and news stations reported the negative reaction from various community groups. In addition to putting a $70,000 naming rights deal in peril, the decision to book this event resulted in new city ordinances being put in place, and a decrease in other event ticket sales.

    The above scenario is a brief, but true account of the types of unintended consequences that can occur when the interests of multiple stakeholders are not considered when booking events in a public assembly facility. This account is not uncommon.

Click here to download pdf of the full article (14 pgs, 1.9 mb)