Click here to download pdf of the full article (17 pgs, 2.9 mb)

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Journal of the
Music & Entertainment Industry Educators Association
Volume 12, Number 1 (2012)

EntertainmentManagementOnline.com: Integrating an Online Publication into the Entertainment Management Curriculum

Philip C. Rothschild
Missouri State University

Melissa van Kluyve
Missouri State University
Abstract

    Effective writing within music and entertainment courses is important for students aspiring to become successful entertainment business professionals. This article describes an integrated writing project used to enhance student writing and industry knowledge in the entertainment management curriculum at Missouri State University. Rationale for starting a student-generated publication will be discussed, along with the complete editorial process used to publish a weekly online magazine. It will also reveal preliminary student feedback about the integrated writing project, and make recommendations for improvements. After reading this article, educators should be able to launch a similar online publication using the editorial model described.

Click here to download pdf of the full article (17 pgs, 2.9 mb)