Academic Paper Sessions
Saturday 11:30-12:30
Presentation of Academic Papers 9 (Terrace C)
Bruce Ronkin, Moderator
Presentation of Academic Papers 9 (Terrace C)
Bruce Ronkin, Moderator
An Examination of Strategic Decision-Making
Practices in Music Industry SMEs
David Schreiber
Adjunct Instructor, Belmont University
Abstract
David Schreiber
Adjunct Instructor, Belmont University
Abstract
This paper investigates the strategic
decision-making practices in
small to medium sized enterprises (SMEs) in the United States recorded
music industry. Although a significant body of literature has
examined
the SDM processes in high-tech firms, manufacturers and other specialty
industries, very little has been learned about strategic
decision-making within the music industry. A multiple case design was
used to look at how, and what influences, the decision-making practice
within small to medium sized enterprises in the United States music
industry. Two decisions from each of four firms that are directly
involved in the marketing and promotion of recorded music product were
chosen from a stratified purposive sample. The primary source
data
used came from forty-six interviews of personnel in firms that were
directly involved in the decision-making practice. In an effort
to
better understand this practice, Bourdieu’s conceptualisation of
decision-making as interplay between social, cultural and economic
capital, habitus, and field was used as a methodological lens. In
line
with Bourdieu’s concept of recognition, the study explores this need
and describes the use of symbolic capital by maintaining positive
personal reputations and the use of aggrandizement, both explicit and
implicit as a common and necessary practice.
This research also identifies several implications for SME management and directions for future research, contributing to the understanding of SME strategic decision-making in both theory and practice. (This research has been funded in part by a 2010 MEIEA Research Grant.)
This research also identifies several implications for SME management and directions for future research, contributing to the understanding of SME strategic decision-making in both theory and practice. (This research has been funded in part by a 2010 MEIEA Research Grant.)
David Schreiber is currently
working as an adjunct instructor at Belmont University. He has also
taught Music Business at Greenville College, Minnesota State
University, Mankato, and Albright College where he served as head of
the music industry program. Prior to his career in academia, David
worked as the Marketing and Business Development Manager for Shiny
Penny Productions, in the licensing and royalty departments of Miami
Records and Pivot Entertainment, and as a Regional Sales Manager at
Schmitt Music. Schreiber has presented his research internationally,
participated on numerous music industry panels, and worked on projects
featuring Johnny Lang, Eric Benet, and India Arie. In addition to his
work, he is also Secretary of MEIEA, a member of the Academy of
Management, Strategic Management Society and a peer-reviewer for the
AOM conference. He is also a PhD candidate at the University of
Westminster.
Building a Music Industry Program in a
Rural Location
Timothy Shell
Sophomore, Music Business Major
Radford University
Timothy L. Channell
Director, Music Business Program
Radford University
Abstract
Timothy Shell
Sophomore, Music Business Major
Radford University
Timothy L. Channell
Director, Music Business Program
Radford University
Abstract
Networking is an important part of the music
industry. Being able to
network with others may become a challenge in a rural location. Radford
University, with a population just over 9,000 and the city of Radford,
VA with a population of approximately 16,000 is such an environment. It
can be a challenge building and having a successful music business
program. How did Radford University’s music business program go from 8
students to over 50 students in just four years?
The Radford University music business program has grown from 8 to 50 students for several reasons. Technology has played a huge role in helping students interact with professionals from the industry. Technology has also provided new opportunities through a university recording studio; providing “real world” work experience for students. Radford Records, Radford University’s lab based record label; is giving students valuable hands-on experience through recording of all concert performed in the Covington Center for Visual and Performing Arts, and mixing and mastered experience. Additionally, students have a number of recording projects happening throughout the semester.
The music business program ties all aspects of the industry together by inviting professionals to the MEISA symposium every spring to give insight on the industry. Radford’s MEISA chapter invites people with different skills within the industry such as performers, managers for symphonies, booking agencies, recording producers and mastering engineers. The students sit in on seminars with each guest speaker to learn how they got where they are today and what they do in their area of the industry. The students are also able to have lunch with them during the symposium and build networking connections.
With tools such as technology, symposiums and recording studios, colleges in rural locations are able to stay relevant with the industry. The students stay current, and are given the opportunity to connect with the industry in ways vital to their future careers.
The Radford University music business program has grown from 8 to 50 students for several reasons. Technology has played a huge role in helping students interact with professionals from the industry. Technology has also provided new opportunities through a university recording studio; providing “real world” work experience for students. Radford Records, Radford University’s lab based record label; is giving students valuable hands-on experience through recording of all concert performed in the Covington Center for Visual and Performing Arts, and mixing and mastered experience. Additionally, students have a number of recording projects happening throughout the semester.
The music business program ties all aspects of the industry together by inviting professionals to the MEISA symposium every spring to give insight on the industry. Radford’s MEISA chapter invites people with different skills within the industry such as performers, managers for symphonies, booking agencies, recording producers and mastering engineers. The students sit in on seminars with each guest speaker to learn how they got where they are today and what they do in their area of the industry. The students are also able to have lunch with them during the symposium and build networking connections.
With tools such as technology, symposiums and recording studios, colleges in rural locations are able to stay relevant with the industry. The students stay current, and are given the opportunity to connect with the industry in ways vital to their future careers.
Timothy Shell is a sophomore
Music Business Major at Radford University. Mr. Shell was instrumental
in the organization of the first annual RU Music Business symposium and
is currently the Vice President of Radford Records, responsible for the
marketing and legal divisions. At Radford University he also works as
part of the production team for the Covington Center for the Performing
Arts. He has played trumpet with many prestigious groups including the
Roanoke Youth Symphony Orchestra, Boston Crusaders Drum and Bugle
Corps, and Carolina Crown Drum and Bugle Corps and has worked with the
Pulaski County (Virginia) High School band music program.
Timothy L. Channell comes to Radford University after serving over twenty years as a music educator and arts administrator, fundraiser and in concert promotion. Mr. Channell has worked with various promoters to bring nationally recognized performers to various concert venues. He has performed on or produced multiple recordings and has been very involved in working to raise funds, market, promote and develop relationships for various constituencies. Additionally, he has vast experience in event planning, contract negotiation, and budget development and has presented numerous workshops on fundraising throughout the east coast.
Since becoming the director of Radford University’s music business program in 2008 the program has grown by 600%. The curriculum was restructured to meet the needs of the students and provide a good foundation for students to enter the music industry. Mr. Channell serves as the advisor to the Music and Entertainment Student Association, Radford Records (a lab based student record label) and as co-advisor to Phi Mu Alpha Sinfonia Fraternity. He also oversees the Covington Center Performance Hall providing all audio and video recordings through the tireless efforts of the music business majors.
Timothy L. Channell comes to Radford University after serving over twenty years as a music educator and arts administrator, fundraiser and in concert promotion. Mr. Channell has worked with various promoters to bring nationally recognized performers to various concert venues. He has performed on or produced multiple recordings and has been very involved in working to raise funds, market, promote and develop relationships for various constituencies. Additionally, he has vast experience in event planning, contract negotiation, and budget development and has presented numerous workshops on fundraising throughout the east coast.
Since becoming the director of Radford University’s music business program in 2008 the program has grown by 600%. The curriculum was restructured to meet the needs of the students and provide a good foundation for students to enter the music industry. Mr. Channell serves as the advisor to the Music and Entertainment Student Association, Radford Records (a lab based student record label) and as co-advisor to Phi Mu Alpha Sinfonia Fraternity. He also oversees the Covington Center Performance Hall providing all audio and video recordings through the tireless efforts of the music business majors.
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