Summit Papers 16

Session 3: Friday 3:30
Moderator: Melissa Wald

Stan Renard
Assistant Professor, Coordinator of the Music Marketing Program
University of Texas at San Antonio

Audio Logo Common Core Attributes: An Analysis of Sonic Modality Cues

This study will treat the topic of audio branding and intends to assess the presence of common core attributes among corporate audio logos. This article builds upon the author’s work on brand marketing strategies as well as upon the seminal work of Van Leeuwen (1999). The proposed study will concentrate on the analysis of a relatively large sample of corporate audio logos (n>100) that will be transcribed and analyzed in terms of sonic modality cues. In addition to the transcriptions, and to offer another set of perspectives, several interviews will be conducted in person, over the phone or via Skype with recording studios and composers specializing in audio logo creation and production. The author expects to see several audio logo common attributes emerge from this study. The results from this work could have several industry applications beyond their academic validity. One possible application, would involve the use of an algorithmic virtual composer computer program that could populate a music production library with an infinite sample of audio logos based upon the data collected for this study.

Monika Herzig
Senior Lecturer, Arts Administration
Indiana University

Maksim Belitski
Henley Business School
University of Reading

The Seven Secrets of Organizational Innovation: The Jam Session Model

This paper builds on the analysis of factors observed at jazz jam sessions facilitating team creativity and improvisation as a model for organizational innovation. In doing so it extends the discussion originated in the special issue of Organization Science on Jazz Improvisation and Organizing (Vol. 9, No. 5, 1998) and responds to the critiques (Hatch and Weick 1998; Zack, 2000; Vera and Crossan 2005) with new theoretical and empirical evidence. The seven factor Jam Session Model for Group Creativity and Organizational Innovation was extended beyond the organizational science and music literatures. Our findings offer theoretical and practical insights by indicating that the seven factor model of jam session and innovation in organizations can be examined within the same conceptual and theoretical framework for group collaborations with the goal of innovation and exploration thus contributing to the organization science literature.

This research was funded by a MEIEA Research Grant.