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Journal of the Music & Entertainment Industry Educators Association

Volume 16, Number 1 (2016)

Designing A Transmedia Entertainment Business Management Curriculum

Ken Ashdown
Vancouver Film School
Fifth House Group


The aim of this case study is to describe the development of a transmedia entertainment business curriculum to address many common concerns about modern entertainment business producing, and more specifically, to revise an existing entertainment business management program in an effort to make it truly transmedia. The term transmedia was coined by Jenkins (2006) as entertainment that “unfolds across multiple media platforms, with each new text making a distinctive and valuable contribution to the whole” (97-98). This paper discusses the program curriculum’s goals, design principles, main methods of assessment including so-called term “hub projects,” and key challenges. It also presents some observations and recommendations arising from the implementation and delivery of the program between 2010 and 2015.

Keywords: curriculum design, producing, transmedia entertainment, entertainment industry, pedagogy, andragogy, experiential learning, Vancouver Film School

Ashdown, Ken. “Designing A Transmedia Entertainment Business Management Curriculum.” Journal of the Music and Entertainment Industry Educators Association 16, no. 1 (2016): 13-42. https://doi.org/10.25101/16.1

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