Classroom Exercises for Music Merchandising: Comparing the Reaction of Music Students to Traditional Retailing Students 

Michael M. Pearson

Loyola University New Orleans

John W. Barnes

Loyola University New Orleans

Scott Fredrickson

Loyola University New Orleans

Abstract

Presents four exercises developed by business professors for use in music merchandising classes at their institution. The authors describe in detail the exercises and report their conclusions on the difference between business students’ and music business students’ reaction to using these exercises in the classroom. Conclusions drawn include the observation that the music business students are less comfortable with quantitative analysis than the business students; music business students tend to lead group activities more so than their business peers; and music business students often view the process of marketing with skepticism.

Keywords: Music merchandising curriculum, music industry studies, retail studies, Bloom’s Taxonomy, group projects, group learning, music business exercises

Pearson, Michael M., John W. Barnes, and Scott Fredrickson. “Classroom Exercises for Music Merchandising: Comparing the Reaction of Music Students to Traditional Retailing Students." Journal of the Music and Entertainment Industry Educators Association 2, no. 1 (2002): 28-59. https://doi.org/10.25101/2.2

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