Persuasive promotion of a recording studio to the right population is difficult at best, and in larger markets, such as Nashville, Tennessee, effective marketing can be even more difficult and important. This case study examines the marketing tactics of a recording studio, compares the owner’s current practices with the marketing efforts others make, and makes suggestions for ways to maximize the opportunities to reach a particular clientele. The research takes a look at the competitive environment in which the studio operates, the resources available for promotion of the studio’s services, and the use of interpersonal networking to achieve business success.
Keywords: recording industry, music business, music recording, recording studios, marketing, small business, SME
Hearn, James E. “Four Square Studio: Anatomy of a Small Recording Studio’s Marketing Tactics.” Journal of the Music and Entertainment Industry Educators Association 6, no. 1 (2006): 127-145. https://doi.org/10.25101/6.7