Strategic Plan Action Items

Initiative 1: Raise the Visibility, Status, and Awareness of the MEIEA Journal

Commence a hard copy promotional campaign directed toward libraries, professionals, related organizations, and educators.

Initiative 2: Build an Infrastructure to Capture MEIEA Conference Content for Distribution

Allocate the appropriate resources, equipment, and personnel to assure high quality capture, archiving, and editing of MEIEA sponsored events.  This initiative will ensure a consistent production standard at each event thus providing critical content for MEIEA website and hard copy distribution.

Initiative 3: Utilize MEIEA Currently Owned Conference Video and Audio Content for Web Distribution[6]

Web publication of existing conference content will add significant value to our organization and its membership.  Phase one will leverage existing assets from previous MEIEA conferences by (1) creating brief online “vodcasts” and searchable “podcasts” of keynotes and selected panels*  and (2) posting of the paper sessions captured in Mediasite**  format at the 2009 conference.  Vodcasts, podcasts, and live “paper” sessions will serve as promotion and advertising for MEIEA as well as informative content for the educators, students, professionals, and the general public.  This initiative seeks to create greater interest and a higher hit count for MEIEA and MEISA websites and seek to satisfy the memberships’ request for access to relevant and timely information about the music and entertainment industries, and thus, should generate a higher profile for the organization while adding greater perceived value to membership and affiliation (sponsorship value).

Initiative 4: Renovate the Conference Production Structure to be More Effective and Profitable

The annual MEIEA/MEISA national conference will become a wholly MEIEA-produced event whereby the Executive Board of MEIEA, with support from the administrative office and the MEISA e-board, will take responsibility for the design, production, and execution of the event.  The event will retain its dual student and educator focus.  However, it will be “free standing” conference-center based and will rotate through the music and entertainment centers of the US.  Responsibilities for the design, production, promotion, and execution are suggested in Table 1.

Table 1.  Conference Production Suggested Assignments

Initiative 5: Initiate a Yearly Educators’ Event

There is an ad hoc call for more educator-oriented activities--specifically for a repeat of the 2006 educator-only Music Industry Education Summit [12] .  Therefore, the Strategic Planning Workgroup proposes that MEIEA initiate a yearly or bi-yearly event by and for educators focused toward helping music industry educators advance their knowledge base and develop tools and skills to improve classroom pedagogy.  This event will be institution host based, rotating among invited member institutions, and will comprise a one and one-half day schedule of educator- and education-oriented activities.

Initiative 6: Modify Current Action Plans to further meet the needs and interests of the active, institutional, and student memberships.

It is the recommendation of the Strategic Planning Workgroup that the current actions and activities of the 2006 Strategic and Branding Action plans’ be modified and expanded where there may be increased benefits intended to further meet the needs and interests of the active, institutional, and student memberships.  The following table (Table 2) maps the original and modified Strategic Plan goals, outcomes, and current activities with the Strategic Planning Workgroup’s recommendations for modifications of, or additions to, specific proposed actions or activities.

Table 2. MEIEA endeavors to: